As one of the first interns at The Secret Little Agency (named by Campaign UK, as one of the World’s Leading Independent Advertising Agencies from 2011-2013), Han Yang was fortunate enough to work directly with Senior Planners within the agency.
Han Yang’s daily scope as an Integrated Production Assistant included: research, statistics, key figures, corridor research, conducting dipstick polls, research and voxpops. His main production experience was handling the production of 20 custom-made music videos, including project management, prop-making, sourcing of locations, handling casting schedules and talents. He worked with the creative team and production house to align timelines, objectives and handled the project through from start to finish. Han Yang’s ideation roles included the creation of concepts for regional digital ad campaigns, including visual mock-ups and deliverables. Extensive first-hand research into brand opinions of current clients gave a unique insight into what was most effective in changing consumers perceptions of the brand.
Clients included: Regional PayPal, Regional Motorola & SingTel (Mio TV).